8 SEO Tips For Your Magento 2 Ecommerce Store

 Magento, Open Source eCommerce platform written in PHP and it is available as a Free download but other Cloud version it involves cost. Magento 2 is a fast growing and most popular platform to start your online eCommerce store for your business easily because of its advanced and customized features. 

There are several options available within the Magento admin panel  to optimize store ranking and magento extensions are also available for SEO which are developed by the Magento community. 

1. Avoid Duplicate Content On Website 

For SEO, Content should be relevant as well as unique which can not be used anywhere else on the web. 

There are various reasons to have duplicate content on websites. I.e While implementing Some features such as product sorting, product filtering, pagination or product variants etc, It is creating the same product or content which may be listed in different URLs which will be treated as a duplicacy by search engines.

In Magento you can set up a Canonical Tag using Admin Panel. 

Location : Stores → Configuration → Catalog →  Catalog → Search Engine Optimization 

2.Optimization For Product Images 

There are some activities like On page SEO where websites should have always image caption and “alt-tag” with proper image name. 

This practise to define proper tag and caption to images which help search engine crawlers to get clear understanding about purpose of image so in Magento there are options to define tags for images at the time of uploading images to content. 

3.Set Up XML Sitemap

XML Sitemap which holds all the information which crawls by search engine to get the idea about your website. An Ecommerce website has lots of information so it requires XML sitemap in detail.  

There are options such as Category, Product, CMS and other pages while generating sitemap in Magento 2. 

You can set up the XML Sitemap using Admin Panel. 

Location : Stores → Settings → Configuration →Catalog → XML Sitemap.

4.SEO Friendly URLs

As per SEO rule, Each and every URL of your website should  be unique, optimized and static. 

Homepage : www.xyzabc.com

Category : www.xyzabc.com/category-name 

Product :  www.xyzabc.com/category-name/product-name 

You can set up SEO friendly URLs from the Admin Panel. 

Location : Stores → Configuration → General → Web

5.Optimization In Website Loading Time

Website loading time or page speed which is for best user experience as well as to determine search engine ranking. 

To optimize website loading time it requires to set up catching, Minify JavaScript, Minify CSS and used flat categories and products to improve page load time. 

Cache Management : System → Cache Management

JavaScript : Enable or Select Yes to some options i.e Merge JavaScript Files,  Enable JavaScript Bundling, Minify JavaScript Files

CSS : Enable or Select Yes to Merge CSS Files and Minify CSS Files 

Use option for Flat categories and products : You can enable or select Yes to Flat Catalog category and Flat Catalog Product from Stores →Catalog →Catalog. 

6.Modifications In Robots.txt File 

Robots.txt file is an important file which guides search engine to crawl certain pages and not crawl some pages. 

www.xyzabc.com/robots.txt

To Modify it : Go to Stores →  General →  Design →  Edit  and add some instructions for robots.txt file. 

7.Use Secure HTTPS instead of HTTP

Google has officially announced that website security with SSL (secure socket layer) is important for Search engine rankings.

8.Add More Content as a Blog in Magento 2 Website

Nowadays content is King so it plays a major role for optimization of your search engine rankings. You can add blogs or articles in your website to attract your audience to get more traffic which leads to a good search engine ranking.

Conclusion :

We hope that our list of top 8 SEO tips for your magento website helps to cover all the major aspects for improving search engine rankings. 

CandidRoot, Providing Magento Web Development Services with professional help for optimization for On Page and Off Page elements of your magento website. We have an experienced team of Magento developers to provide a high level of professional services for your business. 

Upgrade Store to the Latest Magento 2.4.3 Version

Magento Merchants, be ready to update your store since Magento 2.4.3 is released. Security enhancements such as increased reCAPTCHA coverage and built-in rate limitation are among the Magento 2.4.3 features. Core composer dependencies and third-party libraries have been upgraded to the most recent PHP 8.x compatible versions.

The most recent release contains 33 security updates and 370 additional fixes to core code changes. All of the bugs identified in Magento 2.4.2 have been fixed in Magento 2.4.3.

Upgrade your store to the most recent Magento 2 version to provide your consumers with the best shopping experience possible and to boost the performance of your Magento store.

Magento 2.4.3 Highlights

• PageBuilder for Magento Open Source
• Expansion of reCAPTCHA coverage
• Includes built-in rate limiting
• Upgraded core composer dependencies
• Upgraded third-party libraries
• Supports PayPal Pay Later
• GraphQL coverage for shared routes
• Improved quality of the framework
• Updated in Vendor Developed Extensions
• Introduced B2B v1.3.2 for Adobe Commerce

Substantial Security:

• The Magento 2.4.3 comprises 33 security fixes and platform security improvements that support close remote code execution (RCE) and cross-site scripting (XSS) vulnerabilities.
• A new composer plugin will help to minimize a security vulnerability known as dependency confusion
• Rate limiting is now built-in to Magento APIs to stop denial-of-service (DoS) attacks.
• reCAPTCHA coverage has been extended

Infrastructure Improvements:

The following functional areas have been enhanced to increase the framework’s quality:

• Customer Account
• Catalog
• CMS
• OMS
• Import/Export
• Promotions and Targeting
• Cart and Checkout
• B2B
• Staging and Preview

Adobe Stock Integration: This release includes Adobe Stock Integration v2.1.1.

Page Builder: 

Page Builder is now available in Magento Open Source as a bundled extension. Adobe Commerce 2.4.3 and Magento Open Source 2.4.3 now use it as their default content editing tool. Any third-party module can be used to replace the WYSIWG editor. Page Builder replaces the TinyMCE editor in the following Admin areas:

• CMS Page
• CMS Block
• Category Description
• Product Description

All the content created in TinyMCE has been migrated into Page Builder as HTML.

Performance Enhancements

• Indexation time for Product Price and Catalog Rule indexers is reduced 
• Magento 2.4.3 upgrade enables Magento merchants to eliminate a website for a specific customer group.
• The amount of indexing records is reduced and indexing time can be improved.

GraphQL

• The GraphQL functionality for shared routes are included in Magento 2.4.3.
• Route query and RoutableInterface will support routing requests for product, category, and CMS pages.
• The route query has taken over the functionality of the urlResolver query.

Platform Enhancements

• Core Composer dependencies and third-party libraries are compatible with PHP 8.x.
• The KnockoutJS library has been updated to v3.5.1.
• The TinyMCE v3 library has been deactivated.
• Magento 2.4.3 is compatible with Redis 6.0.12.
• The Laminas library dependencies are compatible with PHP 8.x.

Cache

The varnish6.vcl file has been updated to bypass caching of the customer page.

CAPTCHA

• CAPTCHA validates the shopper’s information.
• On the checkout and payment pages, CAPTCHA works as expected.
• The CAPTCHA box is indicated as required after the number of failed attempts.

Other Updates: 

• PWA version 11.0.0 
• Upgrade Compatibility Tool based on community feedbacks
• Adobe Stock Integration v2.1.1 and changes on Vendor Developed Extensions

Bonuses for Adobe Commerce: 

• Live Search, powered by Adobe Sensei, provides a fast, relevant, and incredibly intuitive searching experience.
• GraphQL provides support for a variety of features such as Shared Catalogs, Wish lists, Gift Registries, Negotiable quotations, and Shared routes.
• B2B v1.3.2 is now available.
• Support for AWS S3 and Amazon Aurora cloud managed services has been enhanced.

Cloud Managed Service Updates

• This release has improvements to support Amazon Simple Store Service (AWS S3) and Amazon Aurora cloud managed services. It provides certified support for AWS ElastiCache, AWS ElasticSearch, and AWS
• Managed Queues (Rabbit MQ).

Installation, Upgrade, Deployment

• Backend Admins with restricted access will not be able to edit categories with global scope.
• The generated system report (System > Support > System Report) is now accurately presented.
• When the Dynamic pricing setting is activated during bundle product creation, Magento now switches off validation on the Price field as expected.
• In deployments where Magento is configured to be accessible from two URLs, the existence of infinite redirects is no longer present when the Admin URLs differ from the default website URL.

AdminGWS

AdminGWS now utilizes int values for the website_id SQL condition in Admin collections for administrators with custom permissions.

Final Words:

Magento 2.4.3 versions’ new upgrades and improvements might help you give a better user experience to your visitors. It will also assist you in improving your store’s overall performance. As a result, don’t wait any longer to take advantage of this version’s expanded capabilities. The Magento 2.4.3 version is powerful enough to provide the best solution for your Magento E-Commerce store.

If you’re still running your business on an older Magento version, it’s time to upgrade so you can provide your clients with a seamless on-site purchasing experience. MagentoGuys, the top Magento Development Company, specializes in creating Magento stores from scratch. Please let us know your requirements at info@candidroot.com

Magento 1 vs Magneto 2 : What Are The Differences ?

 

Magento is Open Source built in PHP, Which helps Magento Developers to design eCommerce Websites. It is very popular among retailers worldwide and it is recognized as the most far-reaching online retail software. 

Now it has become one of the world's leading solutions, Most of the best eCommerce development using their websites in Magento. The most powerful and flexible features using Magento are a good administration dashboard UI, Advanced Marketing Tool, SEO and best Catalog Management tools which offer to look for an eCommerce website for each retailer, which can be used to control the functionality and content. 

Let’s check this post for a detailed comparison of Magento 1 vs Magento 2. 

Magento 1 Vs Magento 2 : Key Differences 

Difference In Architecture 

• Added new technologies like Apache, Composer, Symfony, Nginx 1.7 or higher.

• Magento 2 supports the latest PHP version which improves the overall speed of the website so it can take more orders per hour and page loads faster than Magento 1. 

• Reduction in browser’s operations on the client side due to minimize and bundled Javascript

• Advanced browser caching for static content 

• The Magento 2 is better than Magento 1 in terms of performance, Speed, Security and ease of use. 

Dashboard 

The admin panel of Magento 2 is very user friendly and intuitive. It is easy to find information and easy navigation for all parts of the administrator panel to deal with your store with more productivity. 

Magento 2 has a comprehensive dashboard that shows last orders, Average orders, Lifetime sales, Top search terms, income charges and many other functions. It also shows best sellers and customers, Shipping & quantity which helps to keep track of business in the present state while Magento 1 dashboard is with messey design. 

Speed & Performance 

Magento 2 is with very less loading time and it is quicker than the standard 2 to 3 seconds. Some of the pages like Landing page, Category Page and Product pages load under 1.5 seconds without optimizing front-end caching. If you compare Magento 1 and Magento 2 in terms of performance then Magento 2 is the winner. 

• Checkout procedure of Magento 2 is faster and quicker for clients and it is 51% faster end-to-end checkout times 

• Checkout is available without registration and Magneto 2 identify registered customer using email address 

• Instant server response times for catalog browsing 

• Faster add-to-cart server response times

• It is processing 39% more orders per hour 

Extensions 

There are many third party extensions available in the Market for Magento 1. 

Sometimes two or more extensions with the same functionality then need to resolve issues manually which is time-consuming and expensive. 

Magento 2 Plugins allow code to overlap with core code rather than override it so the procedure becomes straightforward like Front-end development. This functionality was adopted because of Less, CSS3, HTML5 and require.js. 

Security 

Most users are worried about the security of their information and are not going to buy from an Ecommerce store if they don’t trust it. 

Official support of a Magento 1 is going to end soon and after that there will be no updates in security patches so there will be an expansion of vulnerable attacks so OpenSource platform with no support makes your site vulnerable. Magento 2 has improved performance with powerful security and stability. 

Support 

Magento 1 was built in 2009 and it’s support was till June 2020 and stopped updating and releasing security patches, fixes and support after the deadline. 

While Magento 2 supports all current online business and recent eCommerce developments using latest technologies & tools like Voice Search, Speed & Performance, Better UI/UX, Artificial Intelligence and Lean application footprint. It also supports Page Builder, Progressive Web App Integration, Advanced Reporting, Extended catch support and code automation. 

Conclusion 

Magento 2 has a bunch of features as compared to Magento 1 which are important for eCommerce business. 

There are more guides, community and support for Magento 1 as it has been in the market for a long time but Magento 2 also has a similar presence in the market now. 

The most important part is Magento community support for regular updates and security patches that Magento 1 will lose. 

CandidRoot, Magento Service Provider Company will help you to provide Magento 1 Support if needed and Magento 2 Migration If you want to upgrade your current environment with latest version to make your eCommerce store with more functionality with secure environment which gives you competitive edge. 

Five Misconception or Myths About Magento Development, Read At Your Own Risk

 

There are billions of online stores built using popular CMS Magento using e Commerce sites. Popularity of platform with lots of criticism, myths and misconceptions. This blog has been written for some misconception about Magento. These misconceptions are not discouraging any Magento Website Development Company in India to stop recommending magento as a CMS to their clients. The good reason is there are more than 200 Magento are in the list of top 1000 retailers. Let’s check each misconception in detail.

Magento is Slower In Performance

It is painful to blame a platform for slower performance when the user is not aware about technical possibilities involved in it. Sometimes usage of heavy themes and configuration settings done by admin user may cause magento to work slower. There are other factors like hosting environment, hardware and cache settings which affects the speed of Magento store. It is required to optimize Magento Store to boost its load time, You can hire Magento Website Development Services provider to do proper configuration of store. It can be optimized once the reason for slowness is identified, Dedicated hosting server is required to run Magento Store faster. The lightweight themes and templates improves the performance of Magento Store, Disable or Uninstall module which are not used in store which will boost the speed of Magento Store.

Magento is A Free Product

Magento is Open Source platform so it is Free to download and use and also Magento website also claims that there is a community version of Magento is free of cost. The truth is that it is free to download but there are charges associated with its usage. The free edition is with some basic options and limited support so it is useful to make some simple website but in current market competition everyone is required to have an attractive template or themes and easy navigation to enhance the conversation rate. Magento Enterprise version having several advance features that are not available community edition. Magento Enterprise version is with full control in admin panel, Able to create customized promotion campaigns to boost up sales. The online store owners use Magento eCommerce development company to set up enterprise editions of Magento for their website.

Magento is not for Small and Medium Scale Industry

Another misconception is that Magento is only for large scale business and not for small and medium level organizations. This misconception is baseless as Magento helps the SME industry to grow and helps to support scaling and expansion in business to become a large organization. There is a huge Magento community which provides great support whatever it is in a small or large scale industry. SMEs can start store with community edition of Magento and after growth they can switch to Enterprise edition.

No Customer Support for Magento Stores

This misconception is true upto some extent as customer support is not for community edition but Magento forums are there to support community users. Due to the huge community of Magento it is easier to find answers to generic queries but it is free of cost so you can not expect answers of advance level queries on it. Enterprise edition’s users are getting 24/7 support from Magento so they are not getting any issue of configuration to hosting.Also there are many communication channels are available to support Magento customers.

Magento is not SEO friendly

This misconception is without an iota of doubt. Every magento website development company provides an inbuilt solution to increasing organic traffic but SEO is always required for CMS or eCommerce business. The platform is built with some inbuilt basics of SEO and all the new versions of Magento are built by keeping this USP of SEO in mind so it requires to use proper SEO techniques to get good results of SEO.

Conclusion

Magento is an Open Source platform but you can not get guarantee from Magento Development company to get good customer satisfaction on community version. If you want to improve the conversation rate of your store with good SEO then Enterprise edition is the key. Magento supports SMEs as well as large scale organizations for better performance and speeds. You can believe the above mentioned misconceptions of Magneto to increase your revenues.